Written by By the Blue Team: Ashley Farrington & Michelle Blue, Windermere Woodinville
If you’d like to sell your home for a luxury price you need to market it to luxury home buyers. Here are 3 strategies that will differentiate your home to luxury buyers and maximize your sales price.
Market Value & Lifestyle.
Don’t market the features of your home such as the number of beds & baths, the best marketing sells the unique value and lifestyle benefits that your buyer can have if they purchase your home. Tranquil. An Idyllic retreat where you can feel the stress of the day melt away as you relax by the firepit contemplating the sunset. Epicurean. Experience the joy of cooking with fresh organic vegetables from your own, carefully cultivated garden.
All homes should be staged to help buyers visualize themselves living in the home. Luxury homes should also be staged to emphasize the unique value and lifestyle proposition that this specific home offers. Sales preparation is critical – Luxury buyers want move-in ready homes the do not want a project. Where needed you should have fresh paint, refinished floors, updated carpeting, updated counters, crisp landscaping, etc. depending on the current state of your home. The home should be pre-inspected, substantive issues taken care of as well as most maintenance issues. All the buyer should have to do is move in and start enjoying their new lifestyle.
Advertise Regionally & Globally.
Expand the pool of buyers that consider your home if you want maximize your sales price. If applicable, advertise in key regional publications that are read by luxury buyers such as the Puget Sound Business Journal, 425 Magazine, Pacific NW Magazine, Seattle Chinese Times, Alaska Airlines Beyond Magazine, etc. We live in an area that attracts international buyers – so make sure your internet marketing plan has a global reach utilizing high-end real estate partner services such as the Real Estate Companies of the World, Luxury Portfolio International, and Juwai.com.
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