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3 Ways to Attract the Luxury Home Buyer

  • Written by By the Blue Team: Ashley Farrington & Michelle Blue, Windermere Woodinville
If you’d like to sell your home for a luxury price you need to market it to luxury home buyers.  Here are 3 strategies that will differentiate your home to luxury buyers and maximize your sales price.
 
Market Value & Lifestyle. 
 
Don’t market the features of your home such as the number of beds & baths, the best marketing sells the unique value and lifestyle benefits that your buyer can have if they purchase your home.  Tranquil.  An Idyllic retreat where you can feel the stress of the day melt away as you relax by the firepit contemplating the sunset. Epicurean. Experience the joy of cooking with fresh organic vegetables from your own, carefully cultivated garden.
 
Luxury Presentation. 
 
All homes should be staged to help buyers visualize themselves living in the home.  Luxury homes should also be staged to emphasize the unique value and lifestyle proposition that this specific home offers.  Sales preparation is critical – Luxury buyers want move-in ready homes the do not want a project.  Where needed you should have fresh paint, refinished floors, updated carpeting, updated counters, crisp landscaping, etc. depending on the current state of your home. The home should be pre-inspected, substantive issues taken care of as well as most maintenance issues. All the buyer should have to do is move in and start enjoying their new lifestyle.
 
Advertise Regionally & Globally. 
 
Expand the pool of buyers that  consider  your  home  if you  want  maximize   your sales price. If applicable, advertise in key regional publications that are read by luxury buyers such as the Puget Sound Business Journal, 425 Magazine, Pacific NW Magazine, Seattle Chinese Times, Alaska Airlines Beyond Magazine, etc.  We live in an area that attracts international buyers – so make sure your internet marketing plan has a global reach utilizing high-end real estate partner services such as the Real Estate Companies of the World, Luxury Portfolio International, and Juwai.com.
 
Want to know more? TipsForHomeSelling.com

Call Blocking Specialists Provide Support to Washington Veterans

  • Written by Woodinville Weekly Staff

A call blocking specialist has launched a free e-toolkit to help prevent veterans becoming the victims of telephone fraud. In light of the recent AARP research, which revealed that veterans are twice as likely to be targeted by fraudsters, CPR Call Blocker has created a downloadable resource to empower veterans when handling telephone calls.

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It's Time Now to Plot Against Porch Pirates

  • Written by PEMCO Insurance
Online shoppers, it's not too early to take steps now to deter porch pirates from stealing your holiday gift deliveries.
 
Doorstep theft has jumped dramatically in recent years. Thieves stalk delivery trucks and snatch packages off porches in broad daylight, doing it so quickly that no one's the wiser until the online shopper wonders, "Where's my delivery?"
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