Customer service is core of their success

  • Written by Deborah Stone
NW Trophy
Photo by Deborah Stone Pictured are brothers Robb and Gary Anderson of Northwest Trophy, who recently opened the company’s Woodinville location.
Northwest Trophy & Awards is one of those rare companies in our society today. It’s a third generation family-owned and operated business that’s been a local tradition since 1938.

“Our grandfather, who was a trophy and awards dealer on the West Coast, bought Northwest Trophy in 1953,” explains Robb Anderson, one of the current owners of the company. “His business ethic of hard work and giving customers the best products and service helped Northwest Trophy grow and become the largest trophy company in the Northwest.”

Anderson’s father and his uncle continued the business under the same work ethic when they took over the company in the 1960s. They, in turn, handed over the reins to their sons.

Today, Northwest Trophy is run by Robb and his two brothers, Mike and Rich, and their cousin, Gary. The company has facilities in Seattle and Bellevue, and recently it opened one in Woodinville in the building once occupied by Western Tool.

“We’re very happy to be in Woodinville,” comments Anderson, who is managing the new site. “It’s been our goal to come here for several years because we have customers in this area and we wanted to make it more efficient for them. Plus, we feel there is room for growth out here and more people we’d like to serve.”

He adds, “The main reason we decided to expand is because we needed a bigger production facility. The new facility gives us 5,200 square feet, which allows us to have a full retail shop, production area and plenty of room to stock our products.”

Northwest Trophy prides itself on carrying thousands of items in stock. Unlike other companies that outsource for various aspects of the work, Northwest Trophy does all of its production in-house.

“We carry everything here that you see in the catalogues,” says Anderson. “And we do all of the customizing on our own. That way, customers are assured of getting top quality and fast service.” Because the company does its own work, it is able to control costs and operate more efficiently.

The company works with numerous sports teams, schools and corporations and has many loyal customers who continue to make Northwest Trophy their preferred vendor.

Its most popular items within the corporate arena include optical crystal or art glass creations; whereas, on the sports side, traditional trophies and resin 3-D items are clear favorites.

Anderson attributes the success of the business to its roots. He says, “It really goes back to our grandfather and his vision. He insisted on giving people the personal touch, emphasizing the importance of customer service, which is really everything. Our goal has been to always give the best service, no matter if the customer is buying one trophy or hundreds. We strive to go the extra mile.”

He adds, “We also listen to our customers and the feedback they give us. This helps us know how to market our products. And then, of course, we try and stay on top of trends and new ideas.”

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