Locally, Will Bruce, owner of Windermere Real Estate in Woodinville, has just begun utilizing the codes within ads he places in the newspaper and on "for sale" signs in front of homes.
He says, "... By reading the code, it will take you to one of our websites that gives you more pictures and all the information you need on those specific homes. It’s very efficient and cost effective."
Bruce adds, "It works the same way with a ‘for sale’ sign. You click on the code and scan it, and you can get all the details right then and there, or you can send them to your home computer if you want."
Until now, Bruce didn’t have a way to track the number of hits received from the codes, but he notes that this will change with the implementation of a Google analytics program.
"Then we’ll be able to see what kind of response we’re getting," he says. Other real estate agencies are taking notice of the codes and several companies are calling Bruce to inquire about their efficacy. "I think I’m a pioneer of sorts locally when it comes to this stuff," he comments. "I’m the leader of the pack. And everyone’s curious to know how well these codes work and whether they will drive sales. We’re going to give it a few months and see what happens. It’s definitely worth trying in my opinion."