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Find your dream gown while helping to make a difference

  • Written by Deborah Stone
Bakersfield.bride-figures.out.her.options
Courtesy Photo Brides Against Breast Cancer sells new and gently worn designer and couture wedding dresses.
Finding that special wedding gown can be a challenge, which often entails a lengthy search through a myriad of bridal boutiques and department stores.

One organization is helping to make the process a bit easier while doing its part in the fight against breast cancer.

Brides Against Breast Cancer, a national nonprofit, sells new and gently worn designer and couture wedding dresses through its “Nationwide Tour of Gowns.”

Proceeds from the gown sales provide education, information and outreach to those impacted by the disease.

According to the organization’s public relations representative, Allison Moore, the aim is “to connect cancer patients and caregivers, wherever they are located, with people undergoing a similar experience.”

Last year, the organization distributed over 10,000 breast “self-exam” cards and contributed to a dozen cancer-related programs including the Jack and Jill Foundation, Camp No Worries, Gilda’s Club, In The Pink, Dr. Susan Love Research Foundation and Cancer Support Foundation, among others.

This year, the organization is holding 100 shows (up from 70 in 2012) in an effort to increase its fundraising efforts.

In Washington state, the Red Lion Hotel in Bellevue has been chosen as the designated locale for the event.

Gown prices start as low as $99 and range upward to $3,500 and higher, with most items falling between $100 and $800.

The dresses are available in sizes 0 to 30 in a variety of styles.

“The most popular gown styles are mermaid, lace and those with a sweetheart neckline,” says Moore. “Lace is so trendy now with the royal marriage of Katherine to Prince William.”

She adds, “We also have reception dresses, bridesmaid dresses and mother-of-the-bride gowns in every shape and size.”

The gowns are donated by designers, manufacturers, bridal shops and individuals  – all who help make it possible for the organization to hold its “Nationwide Tour of Gowns.”

To date, the Brides Against Breast Cancer program has received more than 50,000 wedding gown donations, with an estimated resale value of more than $4 million.


At each of the event shows, brides are able to browse and try on the gowns at their leisure and choose from a variety of bridal accessories available to complement their selection.

They also have the opportunity to meet distinguished bridal industry partners, who can help them plan their special day.


What: Brides Against Breast Cancer Charity Wedding Gown Sale
When: Sunday, January 27, from 10 a.m. – 4 p.m.
Where: Red Lion Hotel at 11211 Main St. in Bellevue
Admission is free, but advance registration required.
Visit www.bridesabc.org to register.

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