|‘Evenings’ concept coming to Woodinville|
|Written by Shannon Michael, Features Writer|
|Monday, 14 October 2013 12:24|
There’s a reason why the Starbucks on NE 175th Street in downtown Woodinville is being remodeled. Starbucks is expanding their "Evenings" concept to the store, with an expected rollout in early November.
Starbucks’ "Evenings" concept involves offering a limited selection of wine and beer along with shareable warm, savory small plates and desserts beginning at 4 p.m. as the workday winds down and the evening begins.
According to Starbucks’ website, the "Evenings" concept is for customers who want a comfortable, familiar place to meet to unwind that is not a bar or a restaurant where reservations would be needed.
The concept was rolled out in October 2010 at their Olive Way location in downtown Seattle. Since then, the concept has been expanded to four locations in Seattle and one in Issaquah. The Woodinville location will be their sixth store in the greater Puget Sound area to include the Evenings concept.
Nationally, Starbucks operates the "Evenings" concept at 15 locations with several more openings coming this fall. Currently, those locations are in the Pacific Northwest, Chicago, Atlanta and Southern California.
"Woodinville is home to a number of coffee and wine adventurers, and as our customers here transition from work to home, many are looking for a warm and inviting place to unwind and connect with friends and family," a Starbucks spokesperson wrote in an email interview, adding, "We wanted to create a casual, yet familiar place where you can relax and get a small bite to eat with a cup of coffee or a glass of wine."
Recognizing the value of Washington state wines, Starbucks partnered up three years ago with Chateau Ste. Michelle when they started the "Evenings" concept.
"They have been critical in helping us create a great Starbucks Experience for the ‘Evenings’ program," the Starbucks spokesperson wrote.
In addition to Chateau Ste. Michelle, Walla Walla’s Amavi Cellars will also be featured on the menu, along with wines from Oregon, California and Italy.
"Amavi is a new partnership, and we are very excited to be working with a winery of Amavi’s caliber," the Starbucks spokesperson wrote.
The "Evenings" experience menu, available daily from 4 p.m. to 9 p.m., will be a marked difference from the usual morning and afternoon fare.
Customers can expect items like artisan flatbreads, truffle mac n’ cheese, bacon wrapped dates, salted caramel cheesecake brownies and more.
In addition to providing a product assortment not traditionally found at Starbucks, the store will also feature flexible seating to accommodate individuals and small groups, as well as larger parties that want to host community meetings or other events.
While the "Evenings" experience will be launched in early November, Starbucks will announce plans to host a grand opening celebration for the community soon after the "Evenings" rollout.