JUNE 16, 1997
Woodinville High School DECA students accepted certificates of recognition from the city council following their work in marketing Wilmot Gateway Park. Standing, from left: Leo Little, Deputy Mayor Don Brocha, Brian Carlson, and Marni Leiter. Not pictured are students Paul Burke, Brett Lasby, and Jeff Schwindt, and marketing teacher Bobby Peterson.
Photo by Andrew Walgamott/Northwest News.
by Andrew Walgamott
The Woodinville City Council honored Woodinville High School DECA students at its June 9 meeting. Deputy Mayor Don Brocha handed out certificates of recognition to members of the club for their involvement in the marketing of the downtown Wilmot Gateway Park. Recognized were students Leo Little, Brian Carlson, Marni Leiter, Paul Burke, Brett Lasby, and Jeff Schwindt, and their instructor, Bobby Peterson.
"They did a really good job. They made some serious commitments and followed through," said Mayor Bob Miller.
The students took on Wilmot Park as their third-year marketing class project last October. Applying their education, and with a nudge in the right direction from WHS marketing teacher Bobby Peterson, the students organized a marketing plan which involved donation of a billboard by AK Media/NW for four weeks, made project presentations to the Woodinville City Council, Woodinville Rotary Club, and to the Northshore School Board, and built community awareness of the park. The students also put up signs at the park site and distributed brick and tile order forms. Some served on the park steering committee, as well.
Out of the project, the students developed a public relations manual which they took to state DECA competitions and placed second overall, and received a perfect 100 percent on their project presentation. At national competition, the students placed in the top 15, according to Peterson.
Woodinville Parks & Recreation Director Lane Youngblood called the students' participation in the project "the perfect combination between education and civic action."
Of the students themselves, Youngblood said they lent youth and vigor in working with the city. "They were wonderfully imaginative," Youngblood said, adding that the primary purpose of the students' involvement wasn't fund raising, but exposure to civic action.
Peterson was pleased with her class's project. "I was really delighted they thought of this," Peterson said. "The Woodinville community has been very supportive of the WHS marketing and DECA programs."