June 5, 2000
The PETA advertisement on the SR-522 billboard owned by Parker Outdoor of Woodinville has attracted much attention and controversy.
Staff photo by Becky Nixon.
by Bronwyn Wilson, senior staff reporter
From a massive billboard on SR-522, a picture of a well-toned woman in a two-piece stars-and-stripes bikini grins down at passing cars while holding up a string of sausages. "I threw a party, but the cattlemen couldn't come," the words below her read. "Eating meat causes impotence," the words continue.
This billboard ad is part of a nationwide campaign by PETA (People for the Ethical Treatment of Animals) to draw attention to the ill-health of meat eating.
"Animals are not for human beings to eat, wear, experiment on, or to use for entertainment," Bruce Friedrich, Vegetarian Campaign Coordinator for PETA said. "Meat has a lot of fat and cholesterol," he continued, explaining that arteries clogged from fat and cholesterol can cause impotence. "Eighty-five percent of impotence comes from clogged arteries," Friedrich said.
Patti Brumbach, executive director of the Washington Beef Commission, responded, "The reality of it is that beef is kind of a natural Viagra." Brumbach said that beef is rich in zinc and an amino acid called L-arginine, and both are related to sexual potency. "Beef is a rich source of zinc," she said.
And as far as the ad campaign is concerned, she said, "Another tasteless tactic by PETA to mislead consumers and generate ugly publicity. They couldn't be further from the truth."
Billboards also appear to be in the future as more keep cropping up along SR-522.