February 11, 2002
Duvall couple featured in TV spot
OLYMPIA - The Guaranteed Education Tuition (GET) program will launch its spring consumer education campaign on Feb. 11 with television spots featuring families who are currently enrolled in the program. The campaign, designed to let Washington families know about the state's prepaid college tuition program, will run until the enrollment period for the 2001-2002 academic year closes on May 31.
The spots, produced by The Marketing Partners, Inc., of Bellevue, and Bonner & Associates of Austin, TX, will run on network and cable stations across the state.
Duvall couple Ron and Judi Larson are one of three featured families in the television campaign. The Larsons enrolled all of their grandchildren in the campaign and are enthusiastic supporters of GET as a way for families to invest for future college tuition costs.
Spots will run in all time periods, with a concentration in news programs.
"We are working hard to reach all Washington families," said Betty Lochner, GET director. "The GET program offers families a safe, affordable and easy way to lock in college tuition costs today for use in the future, helping more Washington families save for their children's college education."
GET allows families to purchase tuition units today and use them in the future, when their children are of college age. Any Washington resident may be enrolled, and units may be transferred among family members, including cousins.
With the tax legislation enacted in 2001, the increased value of GET accounts is now tax-free when the proceeds are used for eligible college expenses. The accounts are 100 percent guaranteed by the state of Washington, giving those who invest confidence that their college savings are safe.
GET accounts may be used at any accredited college, university, technical or trade school in the country, offering students flexibility in their college planning. Units may be used to cover books, and room and board in addition to tuition and fees.
"With college tuition expected to rise significantly in the next several years, GET accounts become a valuable addition to a family's investments," said Lochner. "These are the only accounts guaranteed to keep pace with the cost of college tuition in our state."
Further information can be found at www.get.wa.gov, or by calling, toll-free, 1-877-GET-TUIT (877-438-8848).
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